Radio Isn't Dead
STATISTA: Radio Isn't Dead by Anna Fleck, Aug 20, 2024 Radio appears to have done a better job than TV at holding its own in the face of subscription services - at least, for now . Data from the IFPI Engaging With Music 2023 report shows that the medium remains popular around the world across all surveyed age groups. While the youngest age category of 16-24 year olds had the lowest share of respondents saying that they had a strong engagement with radio in 2023, the figure was still 59 percent. This rises with age, reaching 78 percent of respondents saying the same in the 55-64 year old category. This popularity is largely driven by a love of music. Of the 43,000 internet users interviewed across 26 countries, 63 percent said that without music, they would not listen to the radio. 85 percent of radio listeners said that if that were the case, they would then seek music elsewhere, most often through subscription streaming services. A key reason for radio maintaining its pull w